Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Monday, August 22, 2005

Tags. They may be on

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the periphery of the brandscape per se , but what the hell has gone on with advertisers and their responsibility compasses -- or is it just ...
Sunday, August 21, 2005

So what makes

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a brand great, anyway? These days, there seem to be as many answers as there are brands. And what does “great” mean? To answer these questio...
Saturday, August 20, 2005

I remember asking

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one of my finance-major college buddies once if there were other economies besides the financial one. "Why were you guys divinely endo...
Friday, July 08, 2005

Currency of the Mind: Brains Buying Brands

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It's my first post and my client is keeping me incredibly busy. Unfortunately, this prevents ne from winning any Pulitzers today. Suffic...
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