Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Sunday, November 13, 2005

The ad:tech Conference here

›
was a blast. It was my first time to speak and act as a panelist, and my three co-panelists -- Tom Ajello of Agency.com, Lars Bastholm from ...
Wednesday, October 26, 2005

Where would you place

›
the line of accountability among the advertiser, the publisher, and, say, your third-party rich-media vendors? The first line of accountabil...

What can be done

›
to address the challenges that online marketers face yesterday? Clients must learn to rely more heavily on both their internal teams and int...

What challenges does the

›
industry face for improved creative? Once again, the answer comes down to user experience. With the growth of those technologies which enab...

How will web creative

›
-- and I'm talking EVERYTHING -- change over the next 12 months? Simplicity, simplicity, simplicity. Or, for the simple folk, only one ...
‹
›
Home
View web version

About Me

My photo
Brand Spanking New York
View my complete profile
Powered by Blogger.