Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Tuesday, January 24, 2006

Back to the

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surface, finally. Six weeks, a product launch, a couple major holidays, and over 15,000 flight miles ago began The Attack of the Workload. O...
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Sunday, November 13, 2005

The ad:tech Conference here

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was a blast. It was my first time to speak and act as a panelist, and my three co-panelists -- Tom Ajello of Agency.com, Lars Bastholm from ...
Wednesday, October 26, 2005

Where would you place

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the line of accountability among the advertiser, the publisher, and, say, your third-party rich-media vendors? The first line of accountabil...

What can be done

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to address the challenges that online marketers face yesterday? Clients must learn to rely more heavily on both their internal teams and int...

What challenges does the

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industry face for improved creative? Once again, the answer comes down to user experience. With the growth of those technologies which enab...
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