Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Monday, June 19, 2006

Back from the World Cup,

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which is itself a cavalcade of "nations as brands" (see my "Where are you" posting from September 27, 2005 for thoughts ...
1 comment:
Tuesday, May 23, 2006

The Fairest of the Mall

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Since the '70s — when kids back then, like me, were to be "seen and not heard" — man have things changed. Recently, on a luxu...
Monday, May 01, 2006

Trusting a brand

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requires the engagement of a consumer in a long-term relationship, one that hasn’t failed expectations sufficiently to warrant reconsiderati...
Thursday, April 27, 2006

The Battle of Our Den

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Does war change branding? Does it modify brands themselves? Well of course. The short answer is that war changes everything. (And on the tot...
Wednesday, April 26, 2006

There’s Breakfast

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at Tiffany’s , the classic that turned 45 this year, and just as many stomachs. The Coca-Cola Kid hung out with Cadillac Man before packin...
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