Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Monday, October 23, 2006

Inspi(red), Reve(red), Bo(red), Beleague(red),

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and finally, Reti(red)? I hope this isn’t the case, but it’s my guess that Bono’s new initiative, (RED) — the multi-megabrand co-op which, a...
Wednesday, October 04, 2006

Beer needs bottles, and bottles need caps.

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Bottle caps need air seals, and air seals need rubber. Rubber needs trees, and trees gotta have rain. So what? So, the last time you uncapp...
Tuesday, October 03, 2006

Do kids adopt parents' brand opinions?

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What are the ramifications if they do — and how long does it take, if ever, before offspring have considerations that differ? Parents are th...
Wednesday, September 20, 2006

Has anyone noticed

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the angel on the face of a few of Warhol's Marilyn prints ? Look between her eyes and you'll find the angel's head/halo, left a...
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Monday, June 19, 2006

Back from the World Cup,

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which is itself a cavalcade of "nations as brands" (see my "Where are you" posting from September 27, 2005 for thoughts ...
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