Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Thursday, August 02, 2007

Nothing about branding here.

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Just a gratuitous shot of me and ma main man Tyson Beckford on location at a shoot in South Beach. For a fraction of a moment, I was cool. B...
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Tuesday, June 12, 2007

So you think your brand is fly

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Shopping in Food Emporium in Union Square yesterday, I came upon this, the world's largest fly, poised proudly on the logoed POS signage...
Thursday, April 26, 2007

Might as well face it, you’re addicted to brand

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Recently I watched an insightful documentary on the science of drug dependency, which focused primarily on the human brain and its chemical ...
Monday, October 23, 2006

Inspi(red), Reve(red), Bo(red), Beleague(red),

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and finally, Reti(red)? I hope this isn’t the case, but it’s my guess that Bono’s new initiative, (RED) — the multi-megabrand co-op which, a...
Wednesday, October 04, 2006

Beer needs bottles, and bottles need caps.

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Bottle caps need air seals, and air seals need rubber. Rubber needs trees, and trees gotta have rain. So what? So, the last time you uncapp...
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