Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Thursday, September 10, 2009

Mercedes-Benz Fashion Week

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is once again upon us — this edition showcasing Spring 2010 Collections here in New York — and for the 13th time, I'll be directing all ...
Monday, September 07, 2009

Advertising IN: a new social net just for us

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A quick plug for Advertising IN , the new social network designed specifically to interconnect all constituencies of the advertising busines...
Saturday, August 15, 2009

The new site is up

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After a lengthy brand re-stage, (simplified) site redesign, and addition of a Mobile section, the new BrandSpankingNewYork.com is live.
Tuesday, April 07, 2009

On branding a region of Panama

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Last year, I was contacted by my buddy José Goldner to help him and a group of fellow landowners in Panama's Azuero Peninsula to brand t...
Friday, September 12, 2008

I love my

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Mom. And really, who doesn't have supreme respect and affection for their life-giver? Well, mine was a pain when I was a teen. I'm s...
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