Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Wednesday, July 14, 2010

The copywriter is dead. Long live the copywriter.

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The below was written in response to a LinkedIn advertising creatives group discussion titled " Is the copywriter dead? ": I ...
3 comments:
Wednesday, July 07, 2010

The Strategy Tragedy

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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu, The ...
Tuesday, June 29, 2010

An Open Letter to FIFA President Sepp Blatter

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Dear Mr. President, As a consumer of your popular television program, the 2010 FIFA World Cup , I write you via this electronic commu...
Tuesday, May 25, 2010

The 2010 Brand Spanking New York World Cup of Brands

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I read somewhere that a flatulent howler monkey exiled from his troup deep in the jungles of Bolivia has no idea that the World Cup is near...
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