Brand Spanking New York

Steve Susi, a ten-year CD with NYC's premier ad and web shops, directs creative and brand strategy, and is writing his first business book Currency of the Mind: Money, Information, Loyalty, and Time. A published poet and award-winning copywriter with work in The Smithsonian Institution, his roster includes some of the world's best-known brands. Today, Steve is Founder of Brand Spanking New York, a consultancy dedicated to advancing brands in the digital space.

Tuesday, October 25, 2005

Saab, I got me

dyspepsia. Just tell me your new tag isn't "Born from Jets" and I'll recover.

If this isn't in fact a low-grade trip, to the shop behind all this -- albeit an alma mater of mine -- I respectfully present this haiku:

"Born from Jets" is Lowe's.

Don't ever do that again.

The humanity.

1 comment:

b1-66er3:07 AM
maybe the said "jets"
are not those of the gridiron
but a jacuzzi?
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