Now take a look at their respective Google search results numbers (as of Dec 7, 2009), understanding the fractal geometry of search algorithms and their ability to associate pretty much anything with everything:
- Keywords: "Britney Spears" = 21,300,000
- Keyword: "moon" = 78,900,000
NOTE: For those of you who question my use of the keyword "moon" versus "the moon," there are considerably more results for "the moon" — 54,700,000 as a matter of fact — so for the sake of argument I went with the lower number to prove a point.
And that point is, as marketers it's easy for us to overlook even the most obvious elements in our audience's world in lieu of what's "new" or "hot” or “sexy.”
When was the last time you talked, texted or tweeted about the moon? You probably can't remember. With the exception of cloud cover and the occasional solar eclipse, the moon is visible Every. Single. Rotation. Of. The. Earth. Yet it's so much a part of our lives, we're guilty of paying it little-to-no mind.
There's no way the moon's been featured in the news or enjoyed as much global chatter as often as Ms. Spears has since the dawn of the mass internet in the mid-'90s. Yet this dead ball of pumice located roughly 400,000 km away from earth (depending on the time of year), which doesn't even make hit singles or find itself mired in sex scandals, is approaching four times her search results. Just something to keep in mind next time perspective is in order.
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