Friday, July 08, 2005

Currency of the Mind: Brains Buying Brands

It's my first post and my client is keeping me incredibly busy. Unfortunately, this prevents ne from winning any Pulitzers today.

Suffice it to say this server has unwittingly become the raw canvas for what will be my first book, "Currency of the Mind: Brains Buying Brands." I've had a complete manuscript outline for some time, but that and 25¢ won't buy you a quarter in this town.

This is my lazy attempt to get moving.

Your comments are encouraged.


Steve Susi
Brand Spanking New York, Inc.