and this time, at the incredible Phoenician Resort in Scottsdale for the AAAA Management Conference for Agency CEOs.
No, I didn't win a contest in hell and become an agency CEO.
And yes, a certain luxury auto manufacturer has been keeping us busier than a shredder at BALCO; but not so much so I couldn't accept the invitation. The Phoenician is amazing, and our moderator Mike Donahue is cool as hell and has so much ad industry experience that I walk away 32% wiser every time we talk.
As well, you should know that a branding discussion this was not. My onlookers were CEOs, and as such, weren't jonesing for the latest creative tactics per se. Rather, I figured they'd respond stronger to a more holistic view of creative — a service offering that drives ROI and upsells clients.
Nauseate by viewing my opening remarks. (For some reason, Firefox doesn't agree with this link.)
1 comment:
I was at the 4 A's Management Conference but unfortunately missed the Kick-Ass Creative panel, I was glad to see a small portion of it on your blog. Seems like it went over very well.
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