Wednesday, October 26, 2005

What can be done

to address the challenges that online marketers face yesterday?

Clients must learn to rely more heavily on both their internal teams and interactive agencies to remain vigilant while they tend to whatever it is they do best.

When an audience or medium shifts, they must be ready to hear their consultants out, move with conviction, and act swiftly.

Without genuine top-down buy-in from clients, improved creative will not have the oxygen to breathe and succeed.

+METAPHOR ALERT+ The work’ll suffocate.

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